Posted by mandacollinsauthor
Manda here, and today I’d like to introduce you to a friend of mine. Diana Cosby and I first met because she and I are represented by the same agent, but what what I soon learned about her was that she’s not only a fab author of super sexy medieval romantic suspense, but she’s also pretty savvy when it comes to getting the word out about her books. Today she’s gives us some tips on setting marketing goals, and using your passions to sell your work.
A retired Navy Chief, Diana Cosby is an international bestselling author of Scottish medieval romantic suspense. Her award-winning books are available in five languages. Diana has appeared at Lady Jane’s Salon, in NYC, and in Woman’s Day, on USA Today’s romance blog, “Happily Ever After,” MSN.com, and in Texoma Living Magazine.
After retiring as a Navy Chief, AGC(AW), Diana dove into her passion – writing romance novels. She is currently working on the sixth book in the award-winning MacGruder brother’s series, and in August released her story in the anthology, “Born To Bite,” with Hannah Howell and Erica Ridley.
Without further ado, here’s Diana!
Once a suspense author sells their book, they’re faced with the new challenge of marketing their work. To me, it’s imperative that the author defines their goals. What exactly are they trying to achieve? Is it a sales number? Do they want to reach a certain best-seller list? With a clear goal in mind, it’s time to push forward, break down the steps in your marketing strategy.
I prefer to do something I call, “Marketing Your Passion.” Simply, this is doing what makes business sense and what is fun. Let’s be clear, marketing is HARD WORK! There are no short cuts, but well laid out plans for maximum effect. As marketing is hard work, why do something you dislike? It will show in your actions and could come across to the reader as insincere.
One normally believes as we’re suspense authors our promotion should center around our books. I personally disagree. I believe that our readers like to learn who we are, and enjoy the connection of having common interests. You do this by sharing your passions. Write articles, volunteer, or give workshops about what intrigues you. Your biography will give readers follow-on information to read more about you.
How do you find venues to submit articles? Look for blog owners seeking authors to appear on their site. Write an article for a local newspaper. Submit an article to a magazine you enjoy. A personal favorite of mine is Reporter Connection . com: http://www.reporterconnection.com/
Each weekday, a message will appear with a reporter or others seeking people to interview about different topics. If a topic is of something that you’re interested in and have knowledge about, you can choose to respond. If your query is accepted, in addition to an interview, quotes or whatever the person is seeking help on, credit will be given to you in the form of your name and a possibly a link to your website in the article.
So, the next time you’re drafting a marketing plan, define your goals as a suspense author, then choose areas in your life where you have fun. In the end you’ll meet amazing people who share your passion. Take care and I wish you every success!
Now its time for you guys to weigh in. As a reader, do you like learning what your favorite authors are passionate about besides books? Can you think of any particular examples of authors whose passion for a certain pastime has changed your mind about them? Or maybe turned you on to their books? One commenter will win her choice from Diana’s backlist.